Ever want to go shop for a car, furniture, appliances or anything for that matter and not have to be accosted by an over ambitious salesperson? The same thing can be said for people who are going to be buying from you and your home based business too. The "cut throat" sales approach just doesn't work anymore because consumers are more informed than ever, and they can make up their own mind on what to buy and when.
Buying trends tell the story - people are shying away from the "in you face" sales ads more and more. They are gathering their information, spending a lot of time on research and looking for businesses that are attractive to them. Think about this and how it relates to your own home based business. How are you approaching your prospective customers? You may find your tactics need a little adjusting.
Here are 3 key things to consider:
Mindset - This needs to be the first and foremost item on your list. Try to give yourself a fresh perspective and think how you would want to be treated when shopping for something. You have to be willing to put yourself out there, study, learn and accept new ways of approaching your business and potential prospects. Find new ways to attract people to you and your products instead of chasing them down and forcing them to look at things they may have no use for.
Provide Value - Listen to your customers and discover what it is they are really looking for. Resolve to help them with their problems and fix what they feel is "broken". Help them see the benefits and provide real valuable solutions to truly improve their lives. If you can become a trusted source and give real value to people, that will in turn, naturally attract more business to you.
Become an Expert - Mentor and teach people about your business in order to establish trust and become the "expert" that everyone wants to learn from. If you educate and solve problems for your prospects, they will want to keep coming back to you for advice and products.
The bottom line is it's really all about helping people make good decisions, while providing good, sound products and content for them to use.
To get more of Glyna's proven tips and tactics, visit her blog Typing About Online Marketing, Home Business & Everything Else
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