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Popular Conventions Pay Off

Think conventions and conferences are merely for the high-fliers of the business world? Think again. Each year, millions of people from all walks of life descend on convention and conference venues across the globe to attend a diverse range of exhibitions, meetings and shows.

Some of the most successful conventions to date were held during 2012. Thousands of events were held across Australia, Asia, America and Europe. Every hobby or interest imaginable was covered, from animals, heritage, superheroes, anime and comics to sci-fi, automobiles, politics, sports, spirituality and tattoos.  Some of the most popular were international conventions for well-known clubs and associations such as the Lions, Zonta and Rotary Clubs.

Throughout the year, international convention and conference venues welcomed the smallest gatherings right through to meets attracting millions. The New York International Auto Show has cemented its reputation as one of the largest, most popular events in the world, attracting about a million people through the doors over the duration of the show. On the opposite side of the world in Paris, France, an international bakery/pastry/ice cream/chocolate and confectionery convention attracted more than 86,000 people.  About 30,000 fans of sparkling stones attended a gem conference in America while about 6,000 took part in a conference held by the National Funeral Directors Association.

It’s not necessarily the theme or topic of the event that determines a convention’s success. A conference catering for fans of craft can be just as successful as a conference spruiking the latest and greatest in digital technology. The key to any convention or conference’s success is planning. Months and even years can go into the preparation of an event. Key factors that influences the outcome of any good event include the location of the conference and convention centre, timing, facilities, nearby or onsite accommodation, and catering. A successful event demands high levels of professionalism from both the host and the service providers. The best conference and convention venues not only meet a combination of needs, but are also willing to go the extra mile to fulfil them.

The benefits of a successful event extend well beyond both the hosting company and its chosen convention and conference venue. These gatherings not only bring together likeminded people who share similar interests, they are also goldmines for the cities and towns that host them. Local tourism receives a boost as visitors and delegates eat, stay, shop and play at the destination’s local restaurants, shopping centres, and attractions. Visitors to the event walk away with new acquaintances, news ideas and renewed inspiration and enthusiasm. It’s a win-win for the business, the attendees and the local community.

So whether you’re in the business of stocks and shares or simply manage the local comic book store, organising or taking part in a convention or conference is one of the best and most effective ways to market your product, please existing customers and attract potential new clients. It could mean the difference between reaching 100 people or 100,000 people.

Woodlands of Marburg has a great range of conference meeting venues, conference accommodation, Corporate Function Venues, conference and convention centre, training, weddings & more. We’re located just a few minutes outside of Ipswich. Contact our dedicated Event Coordinators to arrange a suitable time to start planning your next successful event.

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