LinkedIn is a social media site with the primary purpose of connecting people with professional occupations. As of 2012, the social media site has over 150 million members with profiles.  The site is used in over 200 countries like France, Germany, Portugal, Spain, Sweden, Japan, Korea, and more. 

LinkedIn lets registered members to make a contact list of people that they have relationships with. These people can be used for references for business opportunities. Members of LinkedIn can also upload a resume to the site and most members also create an extensive profile to show off their skills, work experience, and volunteer work. The site can then help a member to find jobs, other people with the same interests, and more job opportunities. A nice feature on LinkedIn is the ability to save postings that those members are interested in to be viewed and applied to later.

On the other end of LinkedIn are members who are posting jobs. These members create job postings and look for the right people for their kind of work. Through networking, you can find any type of person you need to get the job you need completed done.

Over the next few weeks, members of LinkedIn will notice some changes in the design of the website. Knowing how popular Facebook and Google+ are, LinkedIn has decided that a change needed to be made to make their layout the best of both of these other social media sites. The result is a design that looks like a combination of the Facebook and Google+ layouts.

Like Facebook, LinkedIn will now have a comment stream that runs on the right hand side of the screen. It will show what contacts are saying. And just like Facebook, the new design will place the most pertinent updates near the top so members will notice them right away. 

The Google+ design is a little simpler than Facebook with less information showing up at one time that you need to read and keep track of. LinkedIn likes that simplicity and the clean cut of the design so they incorporated it in to their own. LinkedIn also adopted the black band that goes across the upper part of the screen with the headings that make the site easier to navigate.

Once the design has been released and all of the member’s LinkedIn sites have been updated, everyone will see the clear similarities to Facebook and Google+. While these changes are not so drastic, they may invoke a few grumbles from members who do not like change and having to become familiar with a new layout. But after a little while of working with the new design, LinkedIn is hoping that they will all see that it is a better setting and easier to find jobs, make connections, and stay up to date with what their connections are doing.

Karen Barney wrote this article to inform people about the advantages of Internet Marketing. She believes that through digital marketing, email marketing, and other internet marketing techniques companies can achieve a great level of success. 

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