Currently Apple’s application, namely iTunes seems to be dominating the music industry. However, when a company starts a monopoly over an industry consumers often demand variety. In this case, the digital music industry is now seeing new competitors rising and rivaling Apple’s iTunes. One such company is Amazon which is already a large marketplace.

Amazon and Apple both now have a growing market for digital music downloads along with a host of other services. Now, with Amazon’s Prime and Apple’s iTunes competing for market share, what sets them apart? Music lovers can buy and download music from anywhere and get remote computer access to their files on their smartphones or laptops, or directly via cloud storage. Using the cloud to store media such as music and video is a recent phenomenon and seems to be well received by users, as all of their files are located in a central location and are no longer taking up space on their hard drive.

The cloud computing technology has been around for a while and both Amazon’s cloud storage and Apple’s iCloud services are hot currently, each having its own advantages over the other. Both of them offer remote connection features to access files stored on the cloud, storage of files directly after purchase and transfer as well as accessing the files with Remote Desktop Software via simple applications.

Amazon and Apple both offer competitive prices per gigabyte of storage. Amazon even offers free storage of up to 20 gigabytes after the purchase of any music album. Cloud storage definitely has its advantages, but can Amazon rival the iTunes music player? Amazon has launched the cloud player which allows music fans to listen to and download music from anywhere via its cloud storage. It also allows fans to create and make playlists on any web browser and apps on the Google Android platform.

Even with Amazon’s new services, Apple still has the upper hand because of its large user base and the high sales of its iPod, iPad and iPhones. Amazon’s Kindle Fire tablet is expected to have similar features to the iPad; can this prove to be a turning point for Amazon? Music lovers are certainly looking to take advantage of alternatives and Apple is not only facing competition from Amazon but many other rising platforms in the multimedia industry. For now, there is no clear information available as to who is likely to take the lead and emerge as a leader in this industry in the next few years.

This article was written by Phillip Presley he is interested in computer science and new technologies. He recommends that all companies consider integrating new Remote Desktop Software technologies into their business.

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