Follow along as a Las Vegas consultant and Las Vegas marketing Jedi teaches how to write an elevator pitch that'll boost the confidence of even the shyest person. Composing an elevator pitch can be tricky because you need to convey who you are, what you do and why the person next to you should focus all of their attention on you – all in the span of just thirty to sixty seconds! The time it takes to ride an elevator.
To further explain what an elevator pitch is: an elevator pitch is an overview of you, your business, and benefits compressed into a dynamite speech of a minute or less. To be successful as a Las Vegas consultant, or any other business person, you must capture the attention of your audience and entice them to soak in every word of your pitch.
Creating an elevator pitch that's perfect for Las Vegas marketing will take some time, a heap of revisions and practice – especially if you have never written or given an elevator pitch before. The following are a few helpful tips from a successful Las Vegas consultant on what content you need to include in your elevator pitch.
• Description Of Your Business – Short and snappy is best! Let people know what your business is, where you're located, where you do business and any other helpful information. Don't go into nitty gritty details. For example, if you're a Las Vegas marketing firm, you might want to express what types of clients you service.
• Industry – Pack some heat with information on what industries you serve and what you bring to the table. Name drop a large client and what you've done for them. But, Don't go into nitty gritty details. For example, if you're a Las Vegas marketing firm, you might want to express what types of clients you service, but not babbly on about every service you offer.
• Profit – Money talks! Delve into features and benefits about how what you do lines the pockets of your customers. Talk yourself up! If you industry is Las Vegas consulting, explain how you help clients make more money and save more money.
• Experience – Build your confidence and reassure your audience by touching upon how your industry experience trumps others. Mention any awards, achievements and previous projects that'll drop the jaw of your elevator pitch audience. For example, a Las Vegas marketing firm might talk about their recent nomination for a business award.
• Unique Selling Point – What makes you different? How is what you do or sell unique to your competitors? Include in your elevator pitch what puts your company ahead of your competition. How are you superior to all of the rest?
Lastly, believe in yourself and your products and services. As women are fond of saying, confidence is sexy! People naturally trust and want to do business with people who are upbeat, energetic and confident. When your presentation is concluded, ask for an appointment to discuss your proposal further or provide a business card to set up an appointment. You don't have to be an overly aggressive Las Vegas consultant, but don't sit on your hands and wait until next week to reconnect.
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