Okay, so the title to this article is a bad joke about a line from the movie S.W.A.T., but you'll find a SWOT analysis extremely helpful in marketing your business. In particular, this article focuses on how to work with your website designer in Las Vegas to create a SWOT analysis for your website and Nevada internet marketing. It'll help you better understand the challenges and opportunities you face marketing your business on the internet.
So now that I keep bandying about SWOT analysis and website design Las Vegas – what, you ask, exactly is a SWOT analysis? Well, it's a simple way to map out your businesses strengths, weaknesses, opportunities and threats. Big businesses use SWOT all of the time in traditional marketing to help guide their product positioning, advertising, branding, marketing strategy – you name it! But in particular, you can also effectively use SWOT with your website designer in Las Vegas to better understand your online marketing and website development.
In particular, let's break down each part of the SWOT analysis and how it applies to your Nevada internet marketing and website design Las Vegas. It's a good idea to take out a sheet of paper, write down strengths, weaknesses, opportunities and threats and start jotting down whatever comes to mind under each.
• Strengths – What are your online strengths, or what could be with a little work? Are you the only type of business in Las Vegas that does what you do? Is your brick and mortar store already well-known in the valley and therefore online marketing will get a boost from your offline success? Strengths are the things that set you apart from competitors.
• Weaknesses – Be honest with yourself! It's hard to admit weakness, but vital for the success of your business. Has your website designer Las Vegas done a sloppy job putting together your website, and therefore customers aren't spending time on your site? Is your product or service unremarkable? Are you a new business in Southern Nevada and therefore have no client base to support you? The above are some example that will impact your Nevada internet marketing and need to be addressed.
• Opportunities – What opportunities in Nevada internet marketing present themselves to your business? Think about local competition online for your business, keyword traffic, online advertising opportunities and more. For example, if you're a local mobile car detailing service in Henderson, the online competition in Google for your type of business is pretty weak. That's a big opportunity!
• Threats – What threatens your business? For example, in the website design Las Vegas industry, there is loads of competition online and new website designers in Las Vegas pop up every day. That's a threat to my firm's Nevada internet marketing! Think about your own threats. Do you face stiff competition? Do you have the marketing budget to beat out your online competition? Is your lack of knowledge about SEO (Search Engine Optimization) a threat to your success?
When you identify these areas, especially the weaknesses and threats, it will allow you to make changes that will make your business more stable, help guide you and ultimately, increase profits.
So, if you haven't put up a website for your business, yet, already have one, or are embarking on a Nevada internet marketing campaign, take some time to complete a SWOT analysis. When you make the improvements that your SWOT analysis recommends, you will be able to market your business more effectively online.
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Formulis, LLC is a Nevada internet marketing and Las Vegas website design company founded in 2003. Visit our Nevada Internet Marketing
website for in-depth help with Website Design Las Vegas
, marketing your business online, and tips for working with a Website Designer Las Vegas
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