We all know that effective marketing and teaming with a Las Vegas Printer to complete color printing for your marketing materials is mission critical for business success. But did you know you can triple, quadruple and bust marketing and direct mail response rates using one-to-one marketing? Read on for insight on what one-to-one marketing and how Variable Data Printing (VDP) from a Las Vegas printer will have you rolling in green!
One-to-one marketing is simply breaking down your customers into personas, or like-minded customers based on demographics, industry, needs, and other similarities and then creating individual marketing materials for each persona. Las Vegas printing is then used to print variations of your marketing to target these personas.
If you have a database of current customers or prospects with detailed information, you can go even further with one-to-one marketing and customize the images you use, text, product details and more on postcards, direct mail, brochures, sales materials and more.
Think of it as a giant Microsoft Word mail merge on steroids! With VDP printing from a reputable Las Vegas printer, not only is each individual printed piece highly customized for the one individual person that will be receiving it and therefore more effective with higher response rates – but variable data printing can be cheaper than regular offset.
Although one-to-one marketing has been around for many years, the practice is really starting to pick up steam thanks to new digital printing technologies. New digital printing presses from Las Vegas printing companies make it possible to print graphics, text and more on the fly for each printed piece.
Whether you already have a customer database, or you're creating a database from scratch for new customer acquisition – try to gather as much information about them as possible. If you're using a Las Vegas printer to market to businesses, gather data on contact's industry, how your product or service can save or make them money, what products would be a good fit for their industry and more.
If you're marketing to consumers, gather data on their household, location in relation to your store or business, previous purchases and more. All of this data can be used by your Las Vegas printing company to create marketing materials that include things like customized maps from the recipient's location to your business, images of products that they've purchased in the past, and other custom-tailored sales information.
One-to-one marketing not only produces highly-targeted marketing that is more relevant to your audience, but it also gives your customers the impression that you are genuinely and actively engaged in their well being and seeking solutions that work for them... and you.
One-to-one marketing is also very powerful in helping current customers feel valued – that they're not just another number to you and your business. Custom marketing with variable data printing from a competent Las Vegas printer adds a new, deeper level to your relationship to reassure your customers that they are part of your ‘family.’
Sadly, many businesses today are faceless to their customers and appear focused only on profit. To many consumers overloaded with generic marketing from old-school Las Vegas printers, it can seem like the human element has been removed entirely from today’s competitive business world. But that's where one-to-one marketing and VDP from a forward-thinking Las Vegas printing company can help your business shine.
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