A squeeze page, sometimes referred to as an opt-in page, is a simple page that has one purpose – to capture a visitor’s email address, or contact details. The format is uncomplicated and usually consists of a dramatic title and a small amount of overly-dramatic content. There are often bullet points that reveal bold claims and graphical arrows pointing to an over-sized opt-in box.
The idea behind these pages is to capture the attention of visitors and then make it abundantly clear why they need to hand over their details. The squeeze page will usually claim to hold the answer to a problem, or to offer invaluable information, but visitors will be required to submit their contact details in order to access the information being offered.
Once they have entered their details into the provided fields and submitting this information, they will then be sent a free report/newsletter/eBook/video tutorial, or redirected to where the information can be found.
Squeeze pages are designed to capture the details of prospective customers - these details can then be used for the purpose of email marketing or telesales pitches. This technique has been used for many years and has been highly successful, but that could be about to change.
Why Any Reputable Business Should Avoid Squeeze Pages
Squeeze pages are a thing of the past. They have become so commonplace that most internet users have become hardened to their tactics and now avoid them like the plague. Previously, these pages would find their way onto the search engine results, but not anymore.
Search engines hate squeeze pages and actively omit them from results. In fact, a search engine may penalize a website that has one of these pages linking back to it. Search engines look to offer their users valuable, quality content that is useful and purposeful, and these pages hold little content and almost no valuable information.
By using a squeez pages to capture details, and then redirecting a visitor back to a main website or homepage, that website risks incurring the wrath of search engines. A squeeze page may be seen as ‘spam’ and will most certainly have a low PageRank and quality score – so a link from a squeeze page to a main site could have negative effects.
From a customer viewpoint, a squeeze page is a huge turn-off. Potential customers are looking for a business that offers knowledge, immediate answers and appears to be reputable. People are not fooled by overhyped sales pitches and carrot-dangling anymore. A squeeze page may tempt a few people into providing details, but it will alienate three times as many who will now stay well clear of the company trying to grab details by coercion.
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