Driving traffic to your site with SEO is one of the most reliable yet oldest methods around. Due to your site properly targeting its audience, visitors will come to your website and take action. Sending all these visitors to your site is completely free, which is another important fact. However, many people still don't know how to rank their site well in the SERPs and have been left far behind. The field of search engine optimization has expanded so much that it is now full of fables that make it difficult for many to understand the true dynamics of the search engines. If you want to utilize their power, you will need an in-depth understanding of the different components of SEO and how they all come together. Some of these fantasies will be proven wrong in this article and you need to understand them before you even get into SEO.
In an effort to increase search ranking some sites use a header tag but doing so does not actually affect your rank. Even though many people know that keywords in the header tag do not affect ranking, they continue use them.
But if you really want to see the answer for yourself, you can run tests. So the use of your header tags should be restricted, and you need to only use them when they got with your page's design or the CMS (content management system). In fact, it is acceptable to not use one if it does not significantly benefit your site. The notion that each of your pages should be devoted to optimizing only one keyword is another SEO myth that needs to be addressed. There are still many SEO experts and as well as small businesses who believe that each of the pages on your site should be optimized for one single phrase, which is far from the truth. Website owners who use this technique believe that by making their pages highly focused, they will be ranked more highly by the search engines. One reason this isn't a good idea is that it will ruin the quality of your content, causing you to write articles that keep repeating a single keyword phrase. A page like this is also a waste of bandwidth, as you could easily have put in more than one keyword. What is the point of targeting a single keyword when the same page could be optimizing several keyword phrases? The more keyword phrases you have on your optimized page, the better it is. If your goal is to get targeted visitors, this is the way to do it. If you do some research on where your traffic is coming from, you'll find that it comes from a variety of keywords. There's nothing wrong with optimizing for several phrases per page and it will only help you with the search engines.
Many inexperienced marketers believe that in order to rank well with the search engines you have to fool or deceive them. But if your aim is to fool the search engines, then you're indirectly trying to fool the target market that you want to get traffic from. You want traffic that converts, and this is not likely if people have found your site after being fooled by your description. Truly effective SEO involves creating good content, building natural backlinks and generally pleasing the search engines.
Ignoring Google's guidelines will not result in your site being banned; this is simply another myth you need to be aware of when you are optimizing your site. This is because the rules Google has created are simply good sense. It's not mandatory for you to read them if you know you're doing right. Just make sure you're not doing anything the search engines would think is direct spamming/cheating. You need to be aware of all the changes that are being implemented which is why you should read these guidelines at least once as they are always being updated.
The subject of another myth is your site content. People think that they need a minimum number of words on their site to help boost their rank. When writing page content it is important to remember there is no magic number to reach. The reason this myth came up is because having a good amount of content on your page allows you to optimize it for at least 3 to 5 keywords. Base your content needs on quality information and not length as a short version can be just as effective.
The belief that your site will get the ban hammer if you buy incoming links from other relevant websites is also a big story and nothing more. The fact is, Google would definitely not want you to buy links to influence your rankings and they wouldn't count them as incoming links if they knew they were paid, but they often don't know this. And even if somehow they do come to know that these are paid links, they would simply ignore them. There is no logic to them banning a site completely merely because it advertised a link on another virtual real estate property. However, when you purchase links you need to keep in mind that the same rules of link building are applicable. Therefore whether you are buying links or building them naturally, make sure they always come from relevant sites. If you want to avoid such potentially costly myths, make it a point to stay as informed as possible. It's worthwhile to take note of where you are hearing statements and beliefs that are not true so you can be more careful in the future. Having the right information is essential for your success.
Overall, the myths that we discussed above are definitely common but don't have to make your SEO efforts difficult. You need to ensure that you know the truth when starting to promote a site with the search engines, so that you can focus your efforts in the right areas.
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