When you want to get well known in the Internet, the first thing people usually do is make a blog. You can build up your presence with it, find your niche market and then try to dominate the search engine result for your chosen terms.
In the process of making that happen, you need to do SEO, advertising and content posting to build up your traffic and niche market. That is a lot of effort if you want to start marketing something on the Internet.
There are alternatives for social media marketing other than using blogs and one of them is Facebook. Facebook is not a powerful blogging platform like Wordpress but when done correctly, you may find Facebook more useful than a normal blog.
One of the first things you need to do is to fill in your profile. You want to indulge as much information as you can so people can get to know you better. This can be done quite simply with Facebook. Also, when other people add you as their friends, they are able to see your picture, name, location and lots of other information you have divulged about yourself. You can fill in just the right amount of information to find the niche market you desire.
Once you have signed-up, it is all about getting the right people to find you. You can have the option to create groups inside Facebook or even join a group yourself. The group can be related to anything from food, interests, hobbies or even shows on television. This is really how you are going to locate your niche market. In addition, there may already be groups started that relate to your niche and you can attempt to target them. You can add people as friends or send them a message to get them to join your group as well.
As the administrator of the group, anything posted inside will be posted for the members to see as well. You don't even have to email them the updates or post them on RSS feeds, instead they will automatically appear on their front page and they can click on it if they want. Things such as updates, links, videos and even pictures can be posted for anyone to see. Then if people like it they can "like" the post and comment on it. When they "like" people on their friend list they will see it as well.
Recently Facebook has allowed it contents to be searchable. This means things that you post in Facebook can be indexed by the web crawler. The best thing is you won't have to worry about doing any advance SEO because it will be handled by Facebook itself. What you actually need to focus on is to attract as much visitors into your Facebook. There are more than 100 million visitors for Facebook and that numbers is more reliable then trying to aim for people doing a keyword search. It is really easy to do targeted-marketing using Facebook.
Some people may not be a fan of the idea of using a marketing platform that they don't have any control of like search engines. This is the reasoning why many people start both Facebook and blog accounts. While they are each considered different platforms, you can still use them to help each other to help you attain the effect your after.
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