There are two major kinds of business models that internet marketers use to generate income from blogging.
The first and most common approach to turn a blog into a profit making machine is to sell advertising to different companies and brands who wish to reach that blog's readers. The second kind of profitable blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both forms of blogs can make a lot of cash, especially if the individual has a clever mind for marketing.
If you are blogging with the purpose of selling advertising, there are essentially two basic ways that you can go about finding sponsors who want to put ads on your blog; you can let someone else do all of the work, or you can do the work yourself and keep all of the profits.
In the first group, many people earn income blogging by placing ads through Google's Adsense program. The value of this program are many, as it requires almost little effort on the part of the blogger or webmaster to begin raking in cash. However, most people discover that they make less overall through this technique than they had hoped that their blog would generate.
Selling advertising directly to companies who want to put banner advertising or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have plenty of contacts in industries that are related to the topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.
The most serious issue with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you begin to make money blogging.
Blogging is becoming a lot more lucrative for businesses and a lot of established companies are considering how they can get into the action. The easiest way that companies are capitalizing on the blog movement is by having blogs that provide a type of friendly face for their corporation. Often, a company will employ a well established blogger to create a weblog designed specifically to appeal to that company's customers and to create positive associations with the brand in consumers' minds. Quite a few writers who never even dreamed that they could generate profits blogging has been approached by a business and offered quite a pretty penny for this kind of endeavor.
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