Being able to adapt to your target market is very important in marketing regardless if it's online or offline. You need what attracts your audience and also what pushes them away and this will help you get the right reaction from them. This is similar when you try social media marketing on Facebook.
According to the statistic posted on Facebook itself, it has 500 million active users and 50% of them logs in daily. That is at least 250 million visitors come and go into Facebook daily. They also spend around 7 hours inside Facebook than on Google, MSN or Yahoo. So there are a lot of potential customers you can tap but you need to know how to approach them the right way.
When you're in Facebook, you want to be considered a friend and not the Internet marketer. Your client pool is inside Facebook itself and people always on the lookout for groups to join, videos that make them laugh, or even just to keep up on the latest games. Making purchases is usually one of the last things on their mind when engaging on Facebook. So using this really gives you a chance to loosen up a bit and engage in conversation like a friend, you can even post funny videos or provide them with helpful links. Make people like you and they will suggest more friends to like you too. This also helps to provide you with the image that you are interested and fun and not just spamming product links to them.
When you create a group page inside Facebook, you can't expect to lie back and let them handle it. A group is also another place where you get to know your audience. Groups page works pretty much like comments on a blog but with extra features. What the administrator post inside the groups page will appear to all the members. Thus if a member comment on that post, it will appear to everyone else as well. This way you can easily start a discussion and have everyone join in. The new members will also not miss out on the older discussion as well. He can easily browse through the older post as it will not get deleted.
Another exclusive characteristic about Facebook is that you can make widgets. Widgets are capable of doing many things such as making private chats, showing promotional videos or even robotically generating coupons. The users don't have to install anything as it is built into their Facebook page and can be spread around. The widget can also be utilized to point back towards your site so that it is really free advertising to you.
You also don't need a lot of effort to start a viral marketing inside Facebook because it is so easy to spread information or notify people. Users have this feed page where they can see what is happening to their friends. If their friends "like" something, you will see it. If he is tagged inside a picture, you will see it. Thus, people can get curious and start clicking on the links.
Facebook is not your run of the mill deal such as blogs or websites. It is a different turf all together and you should adapt your line of attack accordingly.
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