Conferences are key promotional locations. All of your clients and their representatives are gathered in one place so it is the perfect opportunity to endorse your services, but at the same time competitors will be touting for business. It is therefore essential that not only do you provide an excellent overview of your services but that you give clients something to remember you by.
This should ideally be something that they will find future use for and will keep for as long as possible. Promotional chocolate or lollipops are short term giveaway that may not promote sustained success. The best gifts are the ones that can be used again and again and will maintain a memory of the event or company.
Promotional gifts should, where possible, have some relevance to your company, and should be customised to feature the company name and details. For upmarket conferences giveaways sometimes include umbrellas and USB sticks, however, small but high quality gifts should be your choice for the average conference. They can still be just as great, but as they are smaller and more cost-effective they can be used to reach as many people as possible.
You could promote the image of your company by providing environmentally friendly gifts such as woven carrier bags for life or biodegradable hot drinks cups. A bag is a useful choice as it can be used to carry materials at the conference as well as finding a use back at home by carrying the shopping. On the other hand, pens, folders, jotters and notepads will always be required at conferences, as attendees have to jot down notes in lectures or discussions. A pen can be easily customised with your company logo and will be viewed by many people in the process of its use.
Perhaps the best promotional giveaways are apparel such as t-shirts, badges and lanyards, which can increase the sense of community at a conference as everyone is dressed similarly. It can provide a talking point for clients which will undoubtedly increase your overall sales.
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