The US National Football League (NFL) has announced a new deal with Nike which will provide all uniforms and fan apparel from 2012 as they outbid rivals Reebok.
The agreement was announced by the NFL in Chicago and provided the names of six other apparel partners. New Era Cap Co. has been announced as the official cap supplier and will handle on-pitch headwear as other companies will continue to provide fan clothes and headwear. Reebok executives had already admitted defeat to the American press before the deal was done and were not concerned that the lost bid would damage their company.
Reebok have held the uniform rights for the past decade. A statement issued by the brand said that they had enjoyed their partnership with the NFL and revealed that NFL licensed sales had more than doubled during its partnership with the League. Adidas, who own Reebok, also hold the uniform rights to the National Basketball Association, National Hockey League and Major League Soccer, making them probably the most powerful brand in contemporary sport. Nikes new contract is expected to last for 5 years.
Nike are already a prevalent site on the pitch, through its partnerships with individual players like Adrian Peterson of the Minnesota Vikings and Drew Brees who plays for the New Orleans Saints. Nike already has on-field exposure rights for its football gloves, the swoosh logo can be seen on players football boots, and their advertisements feature heavily in television breaks.
It is currently unknown how much Nike stands to profit from the deal, but unofficial estimates suggest they expect to profit by $350 million in apparel revenue. The President of the Nike brand, Charlie Denson, said in a statement that they believe the agreement with the NFL "enhances the Nike brand, and provides a significant opportunity to drive growth across the business".
A range of football related items like Nike Mercurial
boots and team kits like Manchester United Football Shirt
can be found online
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