Sportswear giants Umbro have announced a new home kit with an advertising campaign full of young and developing talent. "The new fabric of England" line-up has raised hopes for a successful future for football in England.
Big-name players have been swiftly abandoned as Umbro attempt to cut ties with those involved in the World Cup defeat. Even former England Captain John has been dropped from the new advert, though it is thought that he is currently in talks to renegotiate his contract with the company.
September's photo shoot saw the new generation posing alongside the likes of senior players Wayne Rooney, Theo Walcott and Joe Hart. At just 14 years old Jade Bailey has represented England at the UEFA Women's Under-17 tournament and now plays for Arsenal Women's team. She is joined by Manchester City's Adam Johnson, who was recently called up to play with the senior squad earlier this year for a friendly against Mexico.
By far the most anticipated star is Eric Dier, the 16 year old English player who migrated with his parents to Portugal aged 7. He was chosen to join the campaign by Umbro due to his rising fame around the world. Despite plans by the Portuguese team to get him into the team by creating dual nationality for him, the teenager says he is passionate about playing for his home land. At present he plays for youth team Sporting Lisbon but has had interest from English clubs such as Arsenal, Tottenham and Manchester United.
Umbro are believed to have changed their advertising tactics to deflect attention from England's shocking defeat in South Africa. The design has been praised by Hart as "the best fitting England kit yet" but has not gone down well with England fans, who are angry that Umbro, who are owned by Nike, has launched a new kit after promising the previous one would be in use for at least another year.
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